Doug Helferich

Hi, I'm Doug Helferich, I work with technology and people to make good things happen.

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I aim to provide creative problem-solving to drive business excellence via bold, innovative, and objective decision-making. Thinking outside the box and challenging the established order of things are integral to my approach to challenges and opportunities.

Manager, Marketing Analytics and Planning at Audience Rewards

November 2012 - August 2013

I manage all analysis and reporting for Audience Rewards, the official rewards program of Broadway. I also assist in forecasting and planning new business ventures and financial modeling.

Associate Consultant at Mars & Co.

2010 - 2012

Industries: Beverages, CPG, Tires, Retail Project Focus: Supply Chain Optimization, Market Analysis and Competitive Strategy, Pricing and Packaging Portfolio Analysis and Benchmarking, Marketing Spend Analysis and Benchmarking, Local Market Segmentation, Competitive Profiling

Intern at Crunchbase

February 2009 - November 2009

Moderated and created content for the CrunchBase startup database.

Business Intern at CareerNumbers

May 2009 - August 2009

My responsibilities included: -B2B product development and marketing -Market Research -Web Design -Software Development

Duke University

2006 – 2010

Bachelor of Science (BS)

Gill St. Bernard's

1997 – 2006

Digital marketing, machine learning, web development, music, sports, dogs